Monolite: An Interactive exhibit for public engagement
Posters & Invites
Apparel Campaign
Apparel Campaign
Apparel Campaign
Monolite: An Interactive exhibit for public engagement
Walmart: Expanding online grocery business
Understanding target consumers and increase brand loyalty.
Client
WALMART
Outcome
PERSONAS
JOURNEY MAPS
STRATEGIC SOLUTION
Walmart has been creating strategies to expand its online grocery business. They have been studying their consumers to amplify the brand and its services to acquire more customers. This case study identifies and defines the shopper segments, maps out their journey through Walmart's online platform and suggests strategies to increase traction. Walmart usually targets consumers of all ages but special attention is given to the young audience for achieving their loyalty for long-term perspectives.
EXISTING STRATEGY
MISSION
To create a three-stage strategic roadmap to expand the online grocery business - Build, Grow, Scale.
WAY FORWARD...
To map out the stages and analyze journey maps of the existing customer. Thereafter, proposing potential solutions to create more traction.
PERSONA & JOURNEY MAP
01
PERSONA & JOURNEY MAP
02
ANALYSIS
It is clear from the above journey that consumers are still a little skeptical to use online platforms for grocery shopping. In some way, brands need to deliver a superior omnichannel experience to win over customers. When selling to customers online, it’s important to keep stock of products that are high in demand and try to maintain 100% accuracy with inventory.
The following strategy would not only help Walmart acquire more customers but also create loyalty on their online platform.