Fabindia is India's largest private platform for products that are made from traditional techniques, skills and hand-based processes. The link over 55,000 craft based rural producers to modern urban markets, thereby creating a base for skilled, sustainable rural employment, and preserving India's traditional handicrafts in the process. To design, make and sell products with an intrinsic worth that comes from the original designs, knowledge, care, and skill with which these are made.