Monolite: An Interactive exhibit for public engagement
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Apparel Campaign
Apparel Campaign
Apparel Campaign
Monolite: An Interactive exhibit for public engagement
Simplizero Consumer: An initiative to fight climate change
A consumer focused project allowing individuals to offset their lifestyle's carbon emissions
Company
GREENSTORY
Year
Dec 2020
We are in the midst of a climate crisis. Even though there is an ocean of information about the crisis, there are limited ways we as individuals can contribute to the fight against it.
Simpli Zero is one such platform that bridges the gap between whats happening and what one can do about it.
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The Challenge
How might we enable individuals to offset their day-to-day carbon emissions?
The Solution
A digital platform that enables individuals to fund green projects that aim to reduce carbon emissions, support better communities and shop from carbon neutral brands.
01
Allowing individuals to fund the fight against climate change for a greener future
02
Creating a carbon free community that is committed and dedicated to be the part of the mission
03
Pledging to certain lifestyle changes allowing individuals to live a greener life
Project Goals
Some facts...
The fashion industry is responsible for 10% of annual global carbon emissions, more than all international flights and maritime shipping combined
Every year the fashion industry uses 93 billion cubic meters of water, enough to meet the consumption needs of five million people.
If demographic and lifestyle patterns continue as they are now, global consumption of apparel will rise from 62 million metric tons in 2019 to 102 million tons in 10 years.
Design process
Empathize
User Research
Competitive Analysis
Define
User Persona
Empathy Mapping
User Journey
Ideate
User flow​
Information Architecture
Prototype
Low fidelity wireframe
High fidelity wireframe
EMPATHIZE
User Research
Data associated with user's behaviour, wants, knowledge and drive to contribute towards the environment was analysed and narrowed down using affinity mapping. This method was used to narrow down the information and outline a clear scope.
Lack of awareness
Inaccessible solutions
Prefer to contribute at convenience
The desire do to their part
People strongly believe that it is important to think about climate crisis at an individualistic level and if every individual does a little bit, together it could create a huge difference.
Although, they are looking for solutions that would enable them to be part of the bigger cause, they want to do that within their comfort space.
Competitive analysis
Identified and analyzed strengths and weaknesses of current and potential competitors with similar goals and solutions. Plotted them in terms of features, user experience, price and ease of use.
Competitors
User Experience
Features
Price
Ease of use
Ecologi
Pachama
Carbonfund
less
Good
Poor
They get lost in the web of scattered information out there and are unable to find a solution that suits them best.
People are aware of the current climate change crisis but do not completely understand whats happening at ground level.
DEFINE
User Persona
PERSONA 1
Thoughts
There are tons of solution to fight the climate crisis, how can a commoner like me contribute to making the earth greener?
- Marion, 26 | Single
Toronto, Canada
Independent
Environmental
conscious
Curious
Outgoing
Reader
Marion is 26, living in downtown. She is kind, caring and considerate towards her friends and family. She works as a social media manager for an advertising agency. She follows a healthy diet plan and tries to be as close to the nature as possible. Her job requires her to spend hours with technology so she tries hard to stay connected with nature. For the longest time, Marion has been worried about the drastically changing climate and wishes to take action.
-
Being surrounded by technology all the time leads to fatigue
​
-
Worried she would be pulled farther away from the nature
Goals
Frustrations
-
To live a healthy lifestyle.
-
To be able to balance work and conscious living goals
-
Wanting to be a part of the movement to help save the earth
PERSONA 2
Thoughts
I've heard a lot of concerns being raised about climate crisis over the past year and organizations trying to address it in different ways. I wonder if the solutions are legit.
- Samuel, 31 | Married
New York, USA
Ambitious
Goal-oriented
Focused
Knowledgable
Caring
Samuel, 31 is a professor at environmental law school. He spends his time reading books and going on long walks. He likes to be surrounded by nature, so he goes on small expeditions to national parks and observes life around him. He is current with the environmental concerns being faced by the planet and is aware of some of the solutions out there but often wonders if those are enough.
Goals
Frustrations
-
Too many people talking about climate crisis but none taking appropriate action
​
-
Pool of misleading or unauthentic information
​
-
Inaccessible or unclear solutions
-
To educate the world on how their actions affect the planet
-
Normalize the talks about climate change and have actionable solutions to make a difference
Empathy Mapping
Deep diving into understanding user behaviour and decisions using empathy mapping.
What does the user
What does the user
SAY OR DO?
SEE?
"I want to help save the planet from the ongoing climate crisis."
"There are so many solutions out there, how do i know which one is best for me?"
Watches documentaries and current footage of the planet before and after
"I would love to do my bit at my convenience and...affordable"
"I am uncertain as to how my contribution can help with the bigger cause"
Greenery around them is disappearing and the air quality is getting poorer by every passing day
More and more people are starting to raise concerns about the changing environment around them
What does the user
What does the user
THINK & FEEL?
HEAR?
Watches the news and tries to be up to date with the current issue
Listens to people talk about taking action but that the end of it
Feels frustrated that there is no clear solution for them to take action
Feels overwhelmed by whats going on in the world and thinks there is an urgent need to take action
Listens to the future plans laid out by the government and all the initiatives taken by corporate companies
Hears about these platforms trying to solve the climate crisis
Thinks that its the need of an hour to educate people about the climate crisis at hand
Feels concerned about there isnt a lot people out there worried enough about the environment
Reads blogs and articles on environmental concerns
User journey
Mapping thoughts and feelings of the user before they signup for an initiative and while they are part of it.
IDEATE
Information architecture
Understanding how the user would land up on the platform, how they would interact with it and what experience they would get after they subscribe to an initiative.
User Flow
Understanding how the user would land up on the platform, how they would interact with it and what experience they would get after they subscribe to an initiative.
Scenario: User saw their favourite influencer talk about Simplizero on their instagram stories and decides to check it out
PROTOTYPE & DESIGN
Design System
The design system is created keeping in mind the cause, the target audience and the impression we aim to create in the minds of the consumers.
STYLEGUIDE
COMPONENTS
BEHAVIOUR
Styleguide
Colours
Primary colours
#81C241
#FFDF2C
Vibrant colours to reflect the
Lifestyle the brand endorses
#70C8F9
Secondary colours
#F7B737
#000000
Complementing colours the make the illustrations more lively
#FFFFFF
Aa
Typography
QUICKSAND
Font
Tracing
Quicksand - Web
Bold
Regular
Quicksand - Mobile
Bold
Regular
Sizes
36
24
18
16
24
18
16
14
Icons
Components
Buttons
Solid
Button
Button
Button
Button
Outline
Button
Button
Button
Button
Ghost
Button
Button
Button
Button
Button
Button
Button
Button
Default
Hover
Pressed
Disable
Inputs
Disable
Placeholder Text
Default
Placeholder Text
Success
User Text
Success message
Hover
Placeholder Text
Focused
Typing
Text
Filled
Placeholder Text
Failed
User text
Error message
Text Inputs
Toggles & Selectors
Checkbox
Unchecked
Checked
Radio
Unselected
Selected
Togggle
Off
On
Simplizero
Simplizero offers to offset carbon from an individual's entire lifestyle and plant trees on their behalf. This allows them to contribute to the reduction of carbon emission produced by their daily activities. By subscribing to the plans they take the first step towards committing to a greener future.
